Features

Everything you need.
Nothing you don't.

14 features purpose-built for Nigerian commerce — from a shared inbox that survives NEPA to AI that writes in Nigerian English.

6 Core features8 Unfair advantages
Core

The foundation

Everything a Nigerian merchant needs to run a professional sales operation from WhatsApp — on day one.

Smart Contact Profiles

Every WhatsApp contact becomes a rich customer profile: name, phone, business type, location, total spend, order history, notes, and labels. Auto-populated from chat history using AI — no manual entry.

Competitors show you a list of phone numbers. You see a customer with a full history.

Visual Sales Pipeline

Drag-and-drop kanban board: New Lead → Contacted → Quoted → Negotiating → Closed Won / Lost. Each card shows the customer name, deal value, last contact date, and a heat indicator (hot / warm / cold).

No competitor built for the Nigerian market has a proper pipeline view. This alone justifies the subscription.

Follow-up Reminders

Set a follow-up on any contact: "Remind me to check on Chioma on Friday at 3pm." The reminder arrives as a WhatsApp message with a one-tap link to open the chat and profile side by side.

The moment it saves a missed sale, users never leave.

Team Shared Inbox

Multiple staff can reply to customers from one WhatsApp number simultaneously. Conversations are assigned to team members. No more passing a phone around the office. No more lost chats when staff leave.

Every growing Nigerian business with more than 1 sales rep hits this wall. Solving it earns the Growth plan upgrade.

Paystack Payment Links

Generate a Paystack link inside the CRM and send it to any customer in one tap. When the customer pays, the deal automatically moves to "Closed Won" and revenue is logged. No manual reconciliation.

No foreign CRM integrates with Paystack natively. This feature alone is worth the subscription price.

Weekly Business Report

Every Monday morning, the owner receives a WhatsApp message: new leads, deals closed, total revenue, top customers, deals needing attention. No login required — it arrives directly in WhatsApp.

Most SME owners never open a dashboard. Delivering insight in WhatsApp means they actually see it.

Unfair Advantages

Features no one else built

These are the capabilities that foreign tools missed — because they were never in the room when Nigerian merchants worked. We were.

AI

AI Follow-up Writer

Speaks Nigerian English

Based on the last conversation, the AI suggests the perfect follow-up message — written in natural Nigerian English ("Oga, just checking in on that order..."). Tap Send. Done. No typing, no thinking.

Foreign AI tools write robotic English. Ours writes how Nigerians actually talk. That cultural fit is a moat no overseas competitor can copy quickly.

AI

Broadcast with Personalisation

Not spam — smart targeting

Send a message to a segment ("everyone who bought fabric in the last 3 months") with automatic personalisation ("Hi [Name], we just got new Ankara in..."). Each recipient gets a personal message, not a group blast. WhatsApp-compliant.

Generic broadcast tools exist. We combine CRM segmentation + personalisation + WhatsApp compliance — a combination nobody in Nigeria has shipped.

AI

Voice Note Transcription

For customers who don't type

Many Nigerian customers send voice notes instead of text. ChatToSales automatically transcribes incoming voice notes, extracts key info (product interest, budget, location), and updates the customer profile — all without the owner doing anything.

This is the feature that makes Nigerian SME owners say "this thing is magical." No competitor on the continent has built this.

Naira-native

Naira-Native Dashboard

Real revenue in real currency

All revenue tracking is in Naira. No dollar conversion, no FX confusion. The dashboard shows: total revenue this month in ₦, average deal size in ₦, best-selling products in ₦. Paystack transactions auto-populate with confirmed amounts.

Every foreign CRM shows revenue in USD or converts at weird rates. We speak the language of Nigerian business.

Moat

Offline Mode

Works without internet

The app works fully offline. Contact profiles, pipeline, and notes are cached locally. When the internet comes back, everything syncs. Power cuts and network drops neither erase your work nor block your sales rep.

Every cloud-only competitor breaks during NEPA outages and poor 3G. We keep working. In Nigeria, reliability IS a feature.

Moat

Debt & Credit Tracker

Built for how Nigerians do business

Nigerian SMEs sell on credit constantly. The CRM tracks who owes what, for how long, and auto-sends polite payment reminder messages on a schedule the owner sets. "Oga, just a reminder that ₦45,000 has been outstanding since last Tuesday."

No CRM in the world has a credit/debt tracker designed for informal African commerce. This feature is invisible to foreign builders and obvious to us.

AI

Customer Heat Scoring

AI-powered lead prioritisation

The AI scores every lead as Hot, Warm, or Cold based on recency of conversation, messages sent, payment history, and response speed. The dashboard surfaces "Your top 5 leads to contact today" every morning. No manual sorting required.

A market trader with 200 contacts cannot prioritise manually. This saves hours and directly increases revenue.

AI

Smart Product Catalogue

Shareable via WhatsApp

Upload products once — photo, name, Naira price. When a customer asks "what do you have?", tap one button and a beautiful catalogue is shared as a WhatsApp message. No PDFs, no Instagram screenshots, no manual price lists.

Once owners have built their catalogue, they will not rebuild it on another platform. Retention by design.

Built for Nigeria.
Not retrofitted for it.

Every feature on this list exists because a Nigerian merchant asked for it.

FeatureChatToSalesOthers
Nigerian English AI replies
Paystack-native payment links
Voice note transcription
Offline mode (NEPA-proof)
Debt & credit tracker
Naira revenue dashboard
WhatsApp-delivered reports
Pipeline kanban view

Every feature,
from day one.

No feature-gating on the trial. See the full product, decide with full information. First 14 days are on us.