Coming soon

The ChatToSales
Blog

Deep dives, field tactics, and honest stories from the frontline of Nigerian commerce. Written by merchants, for merchants.

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Topics we'll cover

WhatsApp CommerceSales PlaybooksNigerian MarketAI ToolsCase StudiesProduct UpdatesMerchant StoriesRevenue Tips

What we're writing

A sneak peek at the first articles coming down the pipeline.

Sales Playbook

How a Lagos fashion vendor closed 40 orders in one WhatsApp thread

A step-by-step breakdown of the exact messages, follow-up timing, and payment flow that converted a broadcast into ₦380,000 in 72 hours.

8 min readComing soon
AI Tools

Why Nigerian English breaks every AI tool — and what we're doing about it

Foreign AI writes "Dear valued customer." Your customers respond to "Oga, the thing don arrive o." We explain why cultural fit is a hard product problem.

6 min readComing soon
Nigerian Market

The informal debt economy: why credit tracking is the most-requested CRM feature in Nigeria

"Pay me when you can" is not a bug in Nigerian commerce — it's the business model. Here's why no foreign CRM supports it and how we built one that does.

10 min readComing soon

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